Research-Driven Content Services.
Become the primary source in the Gen AI era
Generic AI-generated material is saturating the digital marketplace, commodifying and diminishing the value of standard online content. Research from Media Collateral shows that 80% of communications professionals are now using generative AI to help produce their content. Template-based blogs, derivative how-to guides, and formulaic opinion pieces can be created quickly and cheaply at scale.
Audiences and search engines are prioritising distinctive content grounded in original insights, research, and analysis.
Businesses that produce compelling, new ideas backed by research will be rewarded with enhanced online visibility, higher engagement, increased credibility, and ultimately business success.
Why research-based content is essential:
AI content saturation: Research-driven insights cut through the noise, delivering unique and valuable perspectives
Become the primary source: Search platforms and human readers are increasingly seeking authentic, reliable information and trusted evidence-based insights.
Embed yourself in AI answers: Secure linked citations and mentions in generative AI results, becoming a vital part of the conversation through Generative Engine Optimisation (GEO).
Be quoted and linked in media: AI platforms prioritise content cited in reputable sources and publications
SEO impact: Research-backed content aligns with Google's evolving search algorithms, ensuring long-term visibility and authority.
Ready to establish your brand as the go-to authority? Contact us today to start driving results with research-based content.
How we transform Your Expereince into Agenda-Setting Insights.
We partner with businesses to unlock their deep expertise and experience, recognising that everyday knowledge – often taken for granted – can provide the foundation for breakthrough insights that engage and captivate your target audience.
Our process involves:
Identifying and defining key insights: Using our journalistic and research expertise, we work with you to extract valuable insights that may be hidden within your organisation’s daily operations.
Translating these insights into new research angles: We shape these ideas into compelling narratives that resonate with your audience and industry.
Thorough research and reporting: Our rigorous research process uncovers fresh insights, validates perspectives, and provides innovative solutions that set your brand apart.
The outcome:
Agenda-setting research reports: We create comprehensive, data-driven content that positions your brand as a thought leader in your industry.
Building brand authority: Our content strengthens your credibility and ensures long-term visibility within both your target audience and the search landscape.
Turn your experience into industry-leading insights?
Let’s collaborate to create research-driven content that builds your brand authority and positions you as a thought leader.
How Our Approach Aligns with the New Search Landscape.
Our research and content creation are meticulously designed to align with the evolving search landscape, optimising visibility and establishing your brand's authority.
Prioritising Authoritative Content: Google’s search algorithms and generative AI platforms like Google AI Overviews, SearchGPT, and Perplexity favor research-based, authoritative content as the primary source for insights. Our focus on original research ensures your content is at the forefront of this new digital ecosystem.
Leveraging GEO (Generative Engine Optimisation): We strategically employ GEO to enhance the prominence of your research-driven content on generative AI platforms, ensuring it reaches the right audience at the right time and in the most relevant search contexts.
Establishing Subject Matter Authority: By consistently producing and publishing original research, your brand is positioned as a trusted authority, gaining enhanced visibility and trust across both traditional and AI-driven search platforms.
Building Digital Resonance: Our content is designed to be cited and shared widely across digital platforms, creating a cumulative resonance that significantly boosts your content’s visibility and enhances your brand’s authority.
Exponential Influence: This strategy not only extends your reach but also magnifies the impact of your content, ensuring it builds and maintains credibility and authority, thereby resonating with your target audience effectively.
Targeted Content Strategy: We tailor your content to match the specific search behaviors and preferences of your audience, guaranteeing that your research is seen by the right people at the crucial moments.
In the B2B landscape, trust and authority are critical. Buyers seek validation from reliable sources before making decisions. Our Research-Based Content Strategy Services provide the tools to establish credibility, build trust, and influence key decision-makers.
We specialise in B2B content creation that goes beyond generic marketing. Our data-driven approach ensures your content is not only informative but also strategically optimised for SEO and visibility.
How Research-Based Content Drives B2B Success:
Thought Leadership: 55% of decision-makers spend over an hour each week consuming thought leadership content. Original research positions your brand as an industry authority, shaping conversations and driving the agenda.
Credibility & Trust: With 79% of buyers seeking data-backed insights, our research-driven content builds trust and showcases your expertise to discerning B2B audiences.
Differentiation: Unique research findings set you apart from competitors relying on generic marketing, giving your brand a competitive edge.
Lead Generation & Nurturing: High-value content attracts quality leads and provides the resources to guide them through the sales funnel, building trust at every stage.
SEO & Visibility: Search engines favor research-backed content, boosting your organic reach and driving targeted traffic to your site.
Community Building: Thought-provoking research sparks engagement, helping you cultivate a loyal community around your brand and message.
Don't Just Sell – Inform & Inspire
In the B2B world, selling alone isn’t enough. You need to educate, inform, and inspire your audience. With data and statistics driving your message, research-based content provides the validation buyers need to make informed decisions, positioning your brand as a trusted advisor.
Ready to elevate your B2B strategy with research-backed content? Partner with us to build trust, establish authority, and drive measurable results. Contact us today to get started.
Why Research-Based Content is the Cornerstone of B2B Success.
Elevate your B2B strategy with research-backed content.
Partner with us to build trust, establish authority, and drive measurable results.
Amplify Your Reach with Strategic, Multi-Model Content.
We transform your research into a multitude of formats to maximise reach across diverse channels, audiences, and issues. Our tailored approach ensures your insights are delivered with precision and impact. Using the latest audience insights and search techniques, we custom-build media amplification and engagement strategies to guarantee maximum visibility with your key target audiences.
This approach drives measurable impact that elevates your brand across the digital landscape.
In-Depth Industry Research Reports and Whitepapers: Showcase your expertise with comprehensive documents that provide valuable insights and position your brand as a trusted leader in your industry.
Agenda-Setting Press Releases: Announce key findings and insights, placing your brand at the center of industry conversations and driving visibility.
Interactive Webinars: Educate and engage your audience through dynamic online events that build community, generate leads, and establish your authority.
Compelling Opinion Pieces and Thought Leadership Articles: Share unique perspectives on platforms like LinkedIn and media outlets to enhance your authority and expand your reach.
Case Studies: Highlight successful projects and client collaborations to showcase real-world applications of your expertise and demonstrate tangible results.
Infographics: Visualise complex data and insights in engaging, shareable graphics that make your message accessible and digestible.
Videos: Bring your research to life with dynamic video content that captures attention and conveys your message effectively across multiple platforms.
Social Media Posts: Craft engaging, impactful posts designed to spark conversations, grow your following, and amplify your content across key platforms.
Email Marketing/Newsletters: Reach your audience directly with targeted newsletters that keep them informed, engaged, and connected to your brand’s latest insights and developments.
Partner with us to experience a content strategy that establishes your authority, amplifies your reach, and delivers measurable ROI.
About Media Collateral.
Become the primary source in your domain
Media Collateral's unique approach delivers research-driven content and digital search strategies that drive visibility and authority in the new AI-search landscape.
As generic AI content proliferates, audiences and search engines are prioritising original insights, research, and analysis.
Our journalistic, research, and technical expertise transforms your expertise into agenda-setting content to define, distinguish, and elevate your brand in the digital marketplace.
Andrew Thompson
Editorial and Research Director
Andrew’s work lies at the nexus of human communication and the evolving digital landscape. As a journalist, researcher, and media advisor, his content has appeared in the Guardian UK, The Australian Financial Review, ABC News, The Australian, Tech in Asia and The Sydney Morning Herald.
He has also worked in research and communications roles across Europe, the US, East Africa and Asia Pacific for RMIT University, Burnet Institute, Actis, and Centum Investments.
As an AI trainer, he enhances the capabilities of Large Language Models (LLMs) like ChatGPT.
Andrew is completing a Master of Behavioural Economics at the University of Technology Sydney (UTS).
Amplify your brand’s reach and visibility.
Partner with us to turn your research into content that engages, inspires, and drives results.
Services.
Research & Content Creation
Create original, rigorous, research-based content and become the primary source across the search landscape, media, and industry.
SEO Authority & Ranking
Deliver digital visibility and authority by optimising for readability, user intent, and the latest semantic search algorithms.
Gen AI Search Optimisation
Leverage Generative Engine Optimisation (GEO) and Artificial Intelligence Optimisation (AIO) to position your brand as the primary source across Google’s AI Overviews, SearchGPT, and Perplexity.
Digital PR
Secure bylines, quotes, citations, and backlinks on influential media platforms to build brand authority with search algorithms and your audience.
Social Media Strategy
Amplify your brand’s social media presence into powerful tools for SEO authority and ranking, and Gen AI search discoverability.
Digital Lead Generation
Our SEO/GEO-optimised content is integrated into your established digital assets to attract customer leads and business growth
Clients We’ve Worked With.
Testimonials.
"Working with Media Collateral has been an incredibly smooth and rewarding experience. The team helped us produce high-quality, research-based content, such as the State of ABM in APAC report, which has significantly boosted our authority in the industry. We've seen improvements in our SEO, LinkedIn engagement, and lead generation, while also strengthening PR opportunities and industry partnerships. The process was painless, the content was exceptional, and we truly value the friendly, professional relationship we’ve built with Andrew and the Media Collateral team."
Alexander Hipwell, Content & Operations, xGrowth
“Partnering with Media Collateral empowered our communications. They developed original, research-driven content that not only resonated with our target audience but also positioned us as thought leaders, distinguishing and elevating Beyond EV in a competitive marketplace. We highly recommend Media Collateral to any business looking to elevate their content strategy and dominate the fast evolving AI-driven digital landscape.”
Alex Carvajal, Project Manager, Beyond EV
Frequently Asked Questions.
-
In the age of AI-driven content, research is paramount. Original research establishes you as a thought leader and trusted source, differentiating you in a sea of generic content. Moreover, search engines favour content that demonstrates depth, originality, and semantic richness – qualities inherent to well-researched content. This ensures your content attracts attention, fosters trust with your audience, and drives meaningful engagement, giving you a competitive edge.
-
Our content creation process is collaborative and tailored to your specific needs. We begin by understanding your business goals, target audience, and industry landscape to develop a strategic content plan. Then, we conduct in-depth research, combining your expertise with our methodologies to uncover unique insights. Our team of experienced writers and creators then craft compelling, research-backed content in various formats, optimised for both human readers and AI search engines. Finally, we strategically distribute your content and continuously track its performance, refining our approach to ensure optimal results.
-
Our research content is grounded in unique data and fresh insights based on your subject expertise, derived from our own data collection or new perspectives on extant data. To establish your brand as a thought leader, we transform this original research into a diverse range of content. This includes in-depth industry research reports and whitepapers that showcase your expertise, agenda-setting press releases announcing newsworthy insights, and interactive webinars that educate your audience and generate engagement. We also create compelling opinion pieces and thought leadership articles for platforms like LinkedIn and industry media outlets. To make complex data accessible, we design infographics and produce videos that bring your research to life. Additionally, we develop case studies highlighting successful projects to demonstrate tangible results. These diverse content formats ensure maximum reach and impact, solidifying your position as an industry authority.
-
We specialise in research-driven content creation, leveraging our unique methodologies and industry knowledge to deliver exceptional results. We work closely with you to understand your specific needs and ensure your content aligns with your brand vision. Our commitment to delivering measurable results that drive engagement, influence, and conversions sets us apart. Furthermore, we leverage the latest AI tools and techniques to ensure your content is discoverable, accessible, and impactful in the age of generative AI. Partner with Media Collateral to unlock the power of research-driven content and establish your brand as a thought leader in your industry.
-
At Media Collateral, we ensure the accuracy and credibility of our research through a rigorous journalistic and academic methodology developed over years of industry experience. We utilise a combination of quantitative and qualitative techniques, including surveys, in-depth interviews, and statistical analysis, to ensure our findings are robust and reliable. This meticulous approach guarantees that our findings are reliable and authoritative, solidifying your brand's position as a trusted thought leader in your industry.
At Media Collateral, we ensure the accuracy and credibility of our research through a rigorous journalistic and academic methodology developed over years of industry experience. We utilise a combination of quantitative and qualitative techniques, including surveys, in-depth interviews, and statistical analysis, to ensure our findings are robust and reliable. This meticulous approach guarantees that our findings are reliable and authoritative, solidifying your brand's position as a trusted thought leader in your industry.