Adapt to the AI Search Frontier.
Generative AI search engine optimisation ➜
Is your business ready for the shift?
As search engines evolve with the rise of Generative AI, traditional SEO strategies are quickly becoming obsolete. Platforms like Google AI Overviews, SearchGPT, and Perplexity are reshaping how content is ranked, favouring original, research-based information. Businesses that want to stay competitive need to move beyond outdated conventional methods and embrace new strategies designed for the AI-driven search landscape.
Generative Engine Optimisation (GEO) and Artificial Intelligence Optimisation (AIO) are cutting-edge solutions to help your organisaton thrive in this changing environment.
GEO focuses on ensuring your content is recognised as a primary source of reliable information, making it highly visible in AI-generated search results.
AIO goes beyond content, offering a holistic approach that optimises every element of your digital presence to maximise visibility across AI platforms. In today’s rapidly changing digital landscape, GEO and AIO work together to ensure your brand remains visible, authoritative, and relevant.
Ready to transform your search strategy for the AI era? Contact us today to discover how GEO and AIO can elevate your brand in the evolving world of AI-driven search.
What is Generative Engine Optimisation (GEO)?
Laying the Content Foundation for the AI Era
What is GEO?
Generative Engine Optimisation (GEO) is an advanced content strategy that aligns your content with how AI-driven search engines and models process, rank, and present information. Unlike traditional keyword optimisation, GEO focuses on creating authoritative, well-researched, and precisely structured content that AI-powered platforms – such as Google’s AI Overviews, SearchGPT, and Perplexity – can easily recognise as valuable and authoritative.
How Does GEO Work?
GEO is built on an understanding of how AI generates responses. It prioritises authoritative and credible, research-based content by focusing on:
Quotations: Verified insights that add authority
Statistics: Data-driven information to support key points
Fluency Optimisation: Ensuring clarity and readability for AI understanding
Cited Sources: Evidence-based links to support claims
Technical Terms: Precision in language to establish expertise
Authoritative Communication: Clear positioning of subject matter expertise
By using these pillars, GEO establishes your content as a trusted source that AI platforms naturally elevate. This structured approach ensures your brand becomes a primary resource featured in AI-driven search results.
Sync with Key Search Queries
GEO helps your content align directly with popular search queries, ensuring that AI algorithms prioritise your material. As a result, your brand becomes a featured answer in AI-generated responses, with clickable citations leading users straight to your site.
The Benefits of GEO
Clickable Citations in AI-Prompted Responses: Your brand becomes a featured answer in AI-prompted responses, with clickable citations that lead users directly to your site.
Increased Organic Traffic: Your content ranks higher in AI-driven search results, attracting more visitors.
Appearing in Relevant User Questions: GEO refines the precision with which your brand is linked to specific queries, ensuring you reach the right audience with more tailored responses.
Increased Credibility through Research-Based Content: GEO emphasizes evidence-based, cited material, making your content a trusted and authoritative resource for both AI systems and users.
Cost Efficiency: With improved organic search presence through GEO, the need for traditional paid search campaigns can be reduced, saving long-term costs as your visibility increases.
Optimised for Future AI Advancements: By focusing on GEO, your content stays aligned with the evolving nature of AI algorithms, ensuring long-term relevancy as technology progresses.
Ready to elevate your content for the AI era? Contact us today to discover how Generative Engine Optimisation can drive measurable results for your brand.
What is Artificial Intelligence Optimisation (AIO)?
Beyond Content, Optimising Your Digital Ecosystem
What is AIO?
Artificial Intelligence Optimisation is a comprehensive approach to enhancing your brand's visibility and authority across all AI-powered platforms. It builds on the content optimisation of GEO to encompass every aspect of your online presence, from your website structure to your social media profiles.
How Does AIO Work?
Our AIO experts employ a multi-faceted strategy to optimise your brand for the AI era:
Technical Optimisation: Ensure your website is technically sound and easily crawled by AI search engines.
Content Refinement: Align your content with AI algorithms to boost its relevance and authority.
Social Media Enhancement: Optimise your social media profiles for maximum visibility and engagement on AI-driven platforms.
Reputation Management: Monitor and manage your online reputation to ensure a positive brand image in AI-generated summaries.
Benefits of AIO:
Maximised Visibility: Reach a wider audience across a variety of AI platforms.
Boosted Authority: Establish your brand as a trusted source of information in the AI landscape.
Improved User Experience: Provide a seamless and engaging experience for users interacting with your brand on AI platforms.
Long-Term Growth: Build a sustainable online presence that adapts to the evolving world of AI.
Ready to optimise your entire digital presence for AI? Contact us today to discover how Artificial Intelligence Optimisation (AIO) can maximise your brand’s authority and visibility.
Lead the
Conversation.
Leverage GEO and AIO to become the primary source in your industry domain and excel in the AI search landscape.
Beyond Keywords and Blue Links.
The New Rules of AI Search
Traditional SEO tactics, once the cornerstone of online visibility, are becoming less relevant in the generative AI era. The rules of the game have changed. Keyword stuffing and chasing top SERP rankings are no longer enough. Why?
AI Understands Context, Not Just Keywords: Generative AI models grasp the meaning and intent behind queries, not just individual words. This makes broad, relevant content more valuable than keyword-packed pages.
SERPs Are Evolving: AI-powered search is moving beyond the traditional list of blue links. Featured snippets, knowledge panels, and AI-generated summaries are taking centre stage, often bypassing traditional SERPs altogether.
User Experience is Paramount: AI prioritises delivering the best possible answer to the user, regardless of where it's found. This means fast-loading, informative, and engaging content wins, even if it's not at the top of a SERP.
The Future of Search is Semantic, Not Syntactic
In the Generative AI era, search is about understanding the essence of what users seek, not just matching keywords. This means that search engines are moving beyond simple keywords and towards understanding the meaning and context behind search queries, creating semantic connections and understanding throughout the online ecosystem - across a multitude of channels and modes. Businesses need to adapt their content strategies to align with this shift.
Ready to future-proof your search visibility? Let's talk about how we can help you create content that resonates with both AI and your audience, ensuring your brand remains relevant in the evolving search landscape. Contact us today to get started.
Harnessing Generative AI.
Intelligent search solutions ➜
Media Collateral's 8-Step Approach
To ensure your brand's visibility and success, you need a holistic and targeted strategy that is designed to excel in the AI era.
Media Collateral's 8-step, multimodal, and omnichannel approach synergises to build cumulative influence across key digital domains, ensuring your brand is prioritised by shifting algorithms and remains highly relevant and visible in the ever-evolving search landscape.
Our 8-Step Process:
Research & Content Creation: We delve deep into your industry and audience to craft original, data-driven content that serves as a primary resource for AI search engine results.
Gen AI Search Discoverability: We optimise your content for maximum visibility in AI-powered search engines, ensuring your brand is part of the conversation.
SEO Authority & Ranking: We implement proven SEO techniques to build your website's authority and improve its ranking in traditional search results.
Digital PR: We secure placements and backlinks in influential publications and websites, amplifying your reach and influence with humans and AI search engines alike
Social Media Strategy: We create compelling social media content that drives traffic and fosters community around your brand.
Lead Generation & Web Traffic: We implement strategies to attract and convert leads, driving valuable traffic to your website.
Market Intelligence: We leverage the insights gleaned from our content performance and audience engagement to inform future marketing and business outreach strategies, ensuring continuous improvement and adaptation.
Continuous Content Strategy & Optimisation: We constantly refine your content strategy, ensuring it's aligned with AI's evolving algorithms and your business goals.
Ready to elevate your digital strategy with our 8-step approach to AI optimisation?
Contact us today to learn how we can harness the full potential of Generative AI to transform your brand’s visibility, authority, and results.
About Media Collateral.
Become the primary source in your domain
Media Collateral's unique approach delivers research-driven content and digital search strategies that drive visibility and authority in the new AI-search landscape.
As generic AI content proliferates, audiences and search engines are prioritising original insights, research, and analysis.
Our journalistic, research, and technical expertise transforms your expertise into agenda-setting content to define, distinguish, and elevate your brand in the digital marketplace.
Andrew Thompson
Editorial and Research Director
Andrew’s work lies at the nexus of human communication and the evolving digital landscape. As a journalist, researcher, and media advisor, his content has appeared in the Guardian UK, The Australian Financial Review, ABC News, The Australian, Tech in Asia and The Sydney Morning Herald.
He has also worked in research and communications roles across Europe, the US, East Africa and Asia Pacific for RMIT University, Burnet Institute, Actis, and Centum Investments.
As an AI trainer, he enhances the capabilities of Large Language Models (LLMs) like ChatGPT.
Andrew is completing a Master of Behavioural Economics at the University of Technology Sydney (UTS).
Ready to unlock the full potential of your brand in the AI era?
Contact us today to learn more about our 8-step approach and how we can help you achieve your business goals.
Services.
Research & Content Creation
Create original, rigorous, research-based content and become the primary source across the search landscape, media, and industry.
SEO Authority & Ranking
Deliver digital visibility and authority by optimising for readability, user intent, and the latest semantic search algorithms.
Gen AI Search Optimisation
Leverage Generative Engine Optimisation (GEO) and Artificial Intelligence Optimisation (AIO) to position your brand as the primary source across Google’s AI Overviews, SearchGPT, and Perplexity.
Digital PR
Secure bylines, quotes, citations, and backlinks on influential media platforms to build brand authority with search algorithms and your audience.
Social Media Strategy
Amplify your brand’s social media presence into powerful tools for SEO authority and ranking, and Gen AI search discoverability.
Digital Lead Generation
Our SEO/GEO-optimised content is integrated into your established digital assets to attract customer leads and business growth
Clients We’ve Worked With.
Testimonials.
"Working with Media Collateral has been an incredibly smooth and rewarding experience. The team helped us produce high-quality, research-based content, such as the State of ABM in APAC report, which has significantly boosted our authority in the industry. We've seen improvements in our SEO, LinkedIn engagement, and lead generation, while also strengthening PR opportunities and industry partnerships. The process was painless, the content was exceptional, and we truly value the friendly, professional relationship we’ve built with Andrew and the Media Collateral team."
Alexander Hipwell, Content & Operations, xGrowth
“Partnering with Media Collateral empowered our communications. They developed original, research-driven content that not only resonated with our target audience but also positioned us as thought leaders, distinguishing and elevating Beyond EV in a competitive marketplace. We highly recommend Media Collateral to any business looking to elevate their content strategy and dominate the fast evolving AI-driven digital landscape.”
Alex Carvajal, Project Manager, Beyond EV
Frequently Asked Questions.
-
Generative AI in SEO, often referred to as Generative AI Search Engine Optimisation or Generative Engine Optimisation (GEO), is the practice of optimising your content to be favoured by AI-powered search engines, such as Google AI Overviews, SearchGPT and Perplexity. This includes creating original, high-quality, and research-driven content that aligns with the way AI understands and processes information.
-
Generative Engine Optimisation (GEO) is a targeted approach to content creation and optimization, specifically designed for the AI-powered search landscape. It leverages original, evidence-based research to craft content that AI search engines can easily understand, utilise, and feature in their responses. GEO helps position your brand as a thought leader and trusted authority by prioritising high-quality, informative content that resonates with both human audiences and AI algorithms.
-
Artificial Intelligence Optimisation (AIO) represents a broader, more holistic strategy to conquer the AI-driven search ecosystem. AIO goes beyond simply optimising individual pieces of content; it encompasses your entire online presence, ensuring your website's structure, technical elements, and content all work together to maximise visibility and authority in the eyes of AI search engines. AIO is a multi-faceted approach that includes technical SEO enhancements, authority building through original research and expertise, and continuous adaptation to the ever-evolving search landscape.
-
Google's generative AI search is redefining how users find and consume information. Position your brand at the forefront of this revolution by creating content that's comprehensive, informative, and authoritative.
By providing in-depth answers and establishing your brand as a trusted resource, you'll maximise the chances of your content being featured in AI-generated summaries. This prime placement will not only drive more traffic to your site but also solidify your reputation as an industry leader.
-
Media Collateral is at the forefront of Generative AI Search Engine Optimisation. Our 8-step, multimodal approach combines original research, strategic content creation, and advanced SEO techniques to ensure your brand stands out in the AI-driven search landscape. We leverage the power of AI to increase your visibility, engage your audience, and establish your brand as a thought leader in your industry.