“Working with Media Collateral has been an incredibly smooth and rewarding experience. The team helped us produce high-quality, research-based content, such as the State of ABM in APAC report, which has significantly boosted our authority in the industry.
We’ve seen improvements in our SEO, LinkedIn engagement, and lead generation, while also strengthening PR opportunities and industry partnerships. The process was painless, the content was exceptional, and we truly value the friendly, professional relationship we’ve built with Andrew and the Media Collateral team.”
Alexander Hipwell
Content & Operations, xGrowth
“In an online landscape being rapidly reshaped by artifical intelligence, Media Collateral provides strategic clarity, AI-driven search insights and structured content to ensure our industry experience and expertise translate into genuine online trust and authority.
Andrew’s approach has helped Wakelin navigate this new online era with confidence. As a result, we’re seeing greater visibility and engagement with our target audiences in AI answer engines, such as AI Overviews and ChatGPT. “
Jarrod McCabe
Director, Wakelin Property Advisory
Latest Insights
‘Information gain’ – What gives AI a reason to cite your business?
AI search already has vast amounts of established knowledge to draw on. Repackaging that material gives it little reason to cite one business over another. What creates value is information that adds to what is already known: new findings drawn from proprietary data, first-hand experience or original analysis. In search, this is known as information gain. As generative AI…
AI search and human trust: What behavioural research reveals about customer decision-making
AI is reshaping the front door of every business. More customers are starting their buying journey by asking ChatGPT, Claude, Perplexity, or Google’s AI Mode a question instead of typing keywords into a search bar. For businesses, the imperative is clear: be visible where your customers are looking. But the nature of this shift matters as much as the…
Stop Prompt Plugging: Build Authority AI Will Cite
Don’t chase lagging signals – shape the conversation and become the primary source. As AI search reshapes online discovery, there’s a proliferation of new tools and tactics promising to show exactly which prompts your content appears in and how you should optimise for them. The workflow is seductive: audit prompts, find the gaps, and create content to plug them….
Google DeepMind Just Showed How AI Will Read – and Rank – Your Content Directly
The BlockRank Paper signals search’s next leap: From synthesis towards comprehension. Google DeepMind has published research that signals the next stage of search. The paper – Scalable In-Context Ranking with Generative Models – describes a breakthrough in what’s known as In-context Ranking (ICR). This is a system where the model reads and evaluates content directly, identifying the most relevant…
The Psychology of AI Search: How Behavioural Economics Explains the New Rules of Online Conversion
In a recent paper for my Master of Behavioural Economics at UTS, I explored a topic at the core of a seismic shift in the online economy: the intersection of AI, human decision-making, and the future of search. The findings reframe a problem causing widespread anxiety across digital marketing: the Great Decoupling – where website impressions stay high, or…
Beyond the Click: The New Currencies of the AI Search Era
For the last two decades, the digital economy has run on a simple transaction: the click. But that era is ending. With the rise of Google’s AI Overviews, which deliver direct answers to user questions, the fundamental trigger for online advertising – the user click – is becoming obsolete. My recent academic research, as part of my Master of…