About Media Collateral

As generic AI content proliferates, audiences and search engines are prioritising original insights, research, and analysis.

Media Collateral transcends conventional content marketing, offering rigorous, research-driven solutions for complex communication challenges in this new digital age.

Media Collateral develops:

  • Agenda-setting thought leadership content, underpinned by original research;

  • Seamlessly integrated with conventional and generative AI search engines strategies;

  • Amplified by Digital PR campaigns and Social Media Impact. 

By translating your organisation's unique insights and expertise into communication tools, we ensure the message influences your target audience.

Andrew Thompson

Founder, Editorial and Research Consultant

Andrew’s work lies at the nexus of human communication and the evolving digital landscape. As a journalist, researcher, and media advisor, his content has appeared in the Guardian UK, The Australian Financial Review, ABC News, The Australian and The Sydney Morning Herald.

He has also worked in research and communications roles across Europe, the US, East Africa and Asia Pacific for RMIT University, Burnet Institute, Actis, and Centum Investments.

As an AI trainer, he enhances the capabilities of Large Language Models (LLMs) like ChatGPT.

Andrew is completing a Master of Behavioural Economics at the University of Technology Sydney (UTS).