About Media Collateral.

Become the primary source in your domain.

Media Collateral's unique approach delivers research-driven content and digital search strategies that drive visibility and authority in the new AI-search landscape.

As generic AI content proliferates, audiences and search engines are prioritising original insights, research, and analysis.

Our journalistic, research, and technical expertise transforms your expertise into agenda-setting content to define, distinguish, and elevate your brand in the digital marketplace.

Andrew Thompson

Editorial and Research Director

Andrew’s work lies at the nexus of human communication and the evolving digital landscape. As a journalist, researcher, and media advisor, his content has appeared in the Guardian UK, The Australian Financial Review, ABC News, The Australian, Tech in Asia and The Sydney Morning Herald.

He has also worked in research and communications roles across Europe, the US, East Africa and Asia Pacific for RMIT University, Burnet Institute, Actis, and Centum Investments.

As an AI trainer, he enhances the capabilities of Large Language Models (LLMs) like ChatGPT.

Andrew is completing a Master of Behavioural Economics at the University of Technology Sydney (UTS).

Services.

Research & Content Creation

Create original, rigorous, research-based content and become the primary source across the search landscape, media, and industry.

SEO Authority & Ranking

Deliver digital visibility and authority by optimising for readability, user intent, and the latest semantic search algorithms.

Gen AI Search Optimisation

Leverage Generative Engine Optimisation (GEO) and Artificial Intelligence Optimisation (AIO) to position your brand as the primary source across Google’s AI Overviews, SearchGPT, and Perplexity.

Digital PR

Secure bylines, quotes, citations, and backlinks on influential media platforms to build brand authority with search algorithms and your audience.

Social Media Strategy

Amplify your brand’s social media presence into powerful tools for SEO authority and ranking, and Gen AI search discoverability.

Digital Lead Generation

Our SEO/GEO-optimised content is integrated into your established digital assets to attract customer leads and business growth

Clients We’ve Worked With.

Let’s work together.

Frequently Asked Questions (FAQs).

  • Media Collateral offers a wide range of services including Research & Content Creation, SEO Authority & Ranking, Gen AI Search Optimisation, Digital PR and Partnerships, Social Media Strategy, Digital Lead Generation, and more.

  • Generative Engine Optimisation (GEO) involves crafting your content so it's prioritised and featured in user-generated search queries on AI-powered answer engines like Google AI Overviews, SearchGPT, and Perplexity. As generative AI increasingly favours primary, evidence-based, and reputable information to provide accurate results, GEO focuses on creating content that AI search engines can easily understand and include in their responses. This ensures your business remains visible and relevant in the evolving digital landscape.

    Artificial Intelligence Optimisation (AIO) is a broader, holistic strategy aimed at optimising your entire online presence—not just individual content pieces—for the AI-driven search ecosystem. AIO encompasses your website's structure, technical elements, content strategy, digital PR efforts to maximise visibility and authority in the eyes of AI search engines,  ensuring that all aspects of your digital footprint work together effectively.

  • We produce a wide range of research-based content to establish your brand as a thought leader. This includes in-depth industry research reports and whitepapers that showcase your expertise, agenda-setting press releases announcing newsworthy insights, and interactive webinars that educate your audience and generate leads. We also create compelling opinion pieces and thought leadership articles for platforms like LinkedIn and industry media outlets. To make complex data accessible, we design infographics and produce videos that bring your research to life. Additionally, we develop case studies highlighting successful projects to demonstrate tangible results. These diverse content formats ensure your research reaches a wide audience and solidifies your position as an authority in your industry.

  • At Media Collateral, we ensure the accuracy and credibility of our research through a rigorous journalistic and academic methodology developed over years of industry experience. Our team of seasoned researchers and analysts sources information from multiple reputable outlets, cross-verifies all data, and employs a thorough review process to maintain the highest standards. This meticulous approach guarantees that our findings are reliable and authoritative, solidifying your brand's position as a trusted thought leader in your industry.

  • At Media Collateral, our digital PR approach is designed to enhance your online presence, build brand authority, and drive tangible business growth. We begin by thoroughly understanding your business goals and target audience to craft a personalised PR strategy. We develop research-driven content that highlights your expertise and business proposition, securing mentions, citations, shares, and backlinks from industry influencers and media outlets. This strategy establishes reach and authority with your target audiences, conventional search engines, and increasingly powerful generative AI answer engines such as SearchGPT, Google's AI Overviews, and Perplexity. We continuously monitor and optimise campaign performance, making data-driven adjustments to maximise impact and deliver measurable results.