Media Collateral offers a holistic and integrated service designed to deliver you visibility and authority across the digital search landscape and with your target audience. To do this, we deploy synergistic services custom-designed to reach your goals. These include Research & Content Creation, SEO Authority & Ranking, Gen AI Search Optimisation, Digital PR, Social Media Strategy, Digital Lead Generation, and more.

Generative Engine Optimisation (GEO) involves crafting your content so it's prioritised and featured in user-generated search queries on AI-powered answer engines like Google AI Overviews, SearchGPT, and Perplexity. As generative AI increasingly favours primary, evidence-based, and reputable information to provide accurate results, GEO focuses on creating content that AI search engines can easily understand and include in their responses. This ensures your business remains visible and relevant in the evolving digital landscape.

Artificial Intelligence Optimisation (AIO) is a broader, holistic strategy aimed at optimising your entire online presence—not just individual content pieces—for the AI-driven search ecosystem. AIO encompasses your website's structure, technical elements, content strategy, digital PR efforts to maximise visibility and authority in the eyes of AI search engines,  ensuring that all aspects of your digital footprint work together effectively.

Our research content is grounded in unique data and fresh insights based on your subject expertise, derived from our own data collection or new perspectives on extant data. To establish your brand as a thought leader, we transform this original research into a diverse range of content. This includes in-depth industry research reports and whitepapers that showcase your expertise, agenda-setting press releases announcing newsworthy insights, and interactive webinars that educate your audience and generate engagement. We also create compelling opinion pieces and thought leadership articles for platforms like LinkedIn and industry media outlets. To make complex data accessible, we design infographics and produce videos that bring your research to life. Additionally, we develop case studies highlighting successful projects to demonstrate tangible results. These diverse content formats ensure maximum reach and impact, solidifying your position as an industry authority.

At Media Collateral, we ensure the accuracy and credibility of our research through a rigorous journalistic and academic methodology developed over years of industry experience. We utilise a combination of quantitative and qualitative techniques, including surveys, in-depth interviews, and statistical analysis, to ensure our findings are robust and reliable. This meticulous approach guarantees that our findings are reliable and authoritative, solidifying your brand's position as a trusted thought leader in your industry.

At Media Collateral, our digital PR approach is designed to enhance your online presence, build brand authority, and drive tangible business growth. We begin by thoroughly understanding your business goals and target audience to craft a personalised PR strategy. We develop research-driven content that highlights your expertise and business proposition, securing mentions, citations, shares, and backlinks from industry influencers and media outlets. This strategy establishes reach and authority with your target audiences, conventional search engines, and increasingly powerful generative AI answer engines such as SearchGPT, Google's AI Overviews, and Perplexity. We continuously monitor and optimise campaign performance, making data-driven adjustments to maximise impact and deliver measurable results.